Logo Design: Black & Proud to Be College Bound

Coming up in March, the Mitchell Kapor Foundation is continuing their evolution of the College Bound Brotherhood with the Black & Proud to Be College Bound Conference. The Conference focuses on a series of workshops for student members of the Brotherhood, but also includes exhibition space for the member organizations.

For the front-facing event image, the Foundation wanted something of permanence that could be used in future years and lend the Brotherhood an established collegiate feel. It needed to be something to represent both the program and the young black men that the program is all about.

Two early versions of the crest in progress. CEO Cedric Brown provided the insight that brought the crest to its final form.

After some initial misfirings, we settled on doing something in the style of a college crest. Our initial crest, modeled after Harvard's, had four icons on it, depicting a graduation cap, a triumphantly raised diploma, a stack of books and a globe. This proved too generic, and so CEO Cedric Brown had the wonderful idea of switching to a more traditional color palette and the use of kente weaving patterns to make the crest distinctly African.